It seems like everybody has a
weakness. It might be for clothes, beauty products, red lipsticks or designers
clothes / shoes. I have a weakness too and it is for the last one. I love good
cuts, and when a designer pieces look like it's unique, so well done and
created that it gives you chills just to think about wearing it.
That's what I found when I
visited a special store on Mercer St in NYC. Pop Up Mob Store is a pop up store which carry
some specific designers for a limited period of time.
Last September, when I was
wandering through Soho and Prince St, I found myself in Mercer Street - just
after a quick stop at Juice Generation obvs - and entered this absolutely
amazing shop.
Not to go on and on, but I
immediately clicked with the girl there and she helped me to choose this
perfect LBD.
Anyway, on today's article I'd
talk about three labels I adore (and that you might have heard of if you're an
Aussie fashion lover as I am): The
Fifth, Cameo The Label and Finder Keepers.
This post might be the first
of a long list I will bring you about some sartorial subjects that had picked
my interest, and that I really want to share with my readers.
Australian Fashion is surely
another lever of fashion, and I really admire the whole process of Australian
fashion brands. Their sense of Fashion is very specific, and it's not like
ours.
In a market where everything
seems revolved around the constant need to become someone else, someone with
the idea that fashion necessarily passes through the mix of completely
different pieces, these three designers try to offer something different, but
simple. Their collections, even if their own approach is not the same, revolves
around basic pieces, well-cut, effortless chic and affordable.
Those collections translate
this idea of originality, of a chicness and a willingness to do that which are
a unique person.
It has surely tapped into the
consumer desires and encompass basics and more trend pieces with perfect
proportion. Think subtly directional but affordably pieces like buttoned down
shirts, skater dresses and embroidered skirt or shorts with some golden
details.
As for the
Fifth, it's a clothing brand morphing high fashion with bold street wear
tailored for the modern era. At its core, The Fifth Label emanates
versatility. Through its use of original prints and an accessible colour
palette, The Fifth support a laid back sensibility to clothing with a focus on
quality and wearability. It's launch in June 2014 and wants to bring
a new twist to casual dressing by offering things like placement prints on
tees, relaxed-fit dresses or easy-wearing denim.
Amy Hicks, director of the
brand said that "The Fifth girl is confident and a bit of a tomboy, but
still girly at heart. I find a lot of my own personal style has definitely
seeped into the designs. I like to dress comfortably, but still look polished.”
As it said, I'm excited to
talk about a brand I absolutely worship, because what they want to bring to the
fashion world is exactly what I believe in, as I am myself a little bit of
tomboy.
I'm not saying that other
brands don't make good stuff, but if you have sticked with me, you will realize
that splurge on a great basic is not that easy. I used to splurge on a lot of
pieces without noticing that they won't last.
So as for more printed and
embroidered pieces, I'd talk about Camilla and Marc, Cameo The Label and Finder
Keepers in another article, because I think you won't stick with me any
longer.
You can find
out more about The Fifth and shop the collection here.
